Posts con el tag ‘incluence’

David versus Goliath: can individual consumers determine the success of a boycott?

What’s the key to a successful boycott? Most boycotts fail: companies have overwhelming power compared with the consumers who ask them to behave more fairly by refraining from purchasing their products. The reasons for this failure are diverse and complex, but most boycotts suffer from two issues: free-riders and the small agent problem.

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